Blue Snaggletooth

Blue Snaggletooth Lives: I’ve seen the action figure, and He is Us

Officially, he doesn’t exist. He has no past, no story—he’d be prime black-ops material if he wasn’t part of the most visible cultural phenomena of the past two centuries. And, then again, he isn’t really visible at all. They say he’s a mistake. Who Is Blue Snaggletooth? Ever see Star Wars? Yeah, well, he’s not in it. But he’s of it. He’s an action figure—a totem, an idol, a symbol—without a referent. In the world of Star Wars, let alone the world at large, there was never meant to be Blue Snaggletooth. He isn’t in the movie, he’s not “canon” and he was pulled from the market as soon as the mistake of his existence was realized. He does not belong. One of his problems is that he’s just not cool. I mean not in the way that Boba Fett, say, has always been cool. Fett can credibly affect the s...