Fashion

Leading With Lifestyle

Ayesha Curry’s Sweet July At Sweet July, fashion and design are represented by far more than clothing and home goods. The new one-stop retail shop and café, opened in downtown Oakland in January 2021 by restaurateur and best-selling cookbook author Ayesha Curry, houses a lifestyle. Within the store’s luminous space, the tale of a beautiful life lived in graceful and inclusive harmony in which peace, fellowship and kinship prevail is narrated in part with carefully curated products delivered largely by Black-owned businesses as well as products created by Bay Area-based makers, mostly women. The “story” of a well-designed, fashionable life is staged in the store’s quietly sophisticated brick-and-mortar interior setting designed by Curry and Christine Lin of Bay Area design firm Form +...